• Agency Leadership Simulation
• Leadership Development
• Sales Training
• Irresistible Appeal (Ad Creative)
• Partners in Profit
• Strategic Planning
• Business Literacy

Agency Leadership
The ALP is an agency-specific learning event for senior leaders in marketing communications agencies. It’s built around the Agency Leadership Simulation™, the only computer-assisted simulation created for the industry.

Participants manage an agency in a multinational network for three simulated years, working with a team of other agency leaders. They get extensive experience at the general management level in leading, managing, transforming and profitably growing an agency over time.

Leadership Development
The LDP is an introduction to leadership, helping high-potential managers better understand a leader’s role and responsibilities, as well as their own aptitudes and skills as an effective leader. The program focuses on the challenges of internal leadership: leading people, leading teams and self-leadership.

This program is available in custom formats for emerging leaders in advertising agencies and media companies. It gives them the tools, techniques and tips to positively lead and influence human behavior.

Sales Training
BrightStart™ is a self-paced sales training program developed for sales representatives who are new to selling newspaper or radio advertising. It includes self-study articles and exercises for review by the sales manager.

Our best-selling Know Your Competitors & Win! training explains media measurement, efficiency and the strengths and selling strategies of other media in your market. We develop local data, exercises and related materials on specific competitive media for salespeople.

And we can conduct a media buying workshop for your advertisers. Those that have taken advantage of this option had the opportunity to help customers and prospects buy media more intelligently – including your own. They'll be more knowledgeable and effective buyers by asking our questions of the salespeople representing the media in your own market.

Other programs include retail positioning and marketing, the business of retailing, effective written proposals, motivating salespeople, and working in and managing sales teams. The entire package is in our Sales Boot Camp, an intensive workshop including the key elements of understanding and selling advertising.

Irresistible Appeal™
Readers won’t work to understand a client’s ads. This interactive print creative ad lab helps salespeople understand proven methods of turning acceptable, but not very effective, print ads into powerful attention-getters and lead generators for customers.

In a few hours they’ll learn how to work with clients to uncover their unique positioning and create copy that’s irresistible to readers using a rough concept using markers and a flipchart. The sales idea, not the creative execution, is what matters.

Partners in Profit
This is a one-day workshop to forge a partnership between news and advertising, with the goal of developing specific ideas to grow new revenue in the immediate future. We break down traditional barriers between news and advertising to find opportunities for advertising premiums in existing products, and develop new feature and product ideas that both departments can support.

Before the workshop, we review all of your current print and online products, along with your newsroom’s content plans and your rates, marketing materials and market research. During the workshop, we review opportunities in existing products, brainstorm new ideas in print and online, and identify next steps and champions.

Strategic Planning
In a typical assignment, a continuing relationship develops over a period of years that starts with the senior management group. It may result in development of a viable mission statement, enhanced and more open communication among
managers, and the development of operational and strategic plans with the involvement of multiple levels in the organization.

Business Literacy
We're often asked to help make employees at all levels and in all departments more aware of the financial and operating fundamentals that drive the profitability of their own and their customers’ businesses.

These workshops are designed to build a basic understanding of financial and operating information and how this information is used to make business decisions; a self-paced CD-ROM program for non-financial managers is available.